Lisa Lerer leads with intros that are short and don’t give the reader much insight into what the article is about, so they are forced to keep reading.

“This could go on for a while.” is how she starts an article about the Democratic race.

“We’re down to the single digits.” is her lead for an article about Andrew Yang dropping out of the presidential race.

Lerer is able to draw you in with short, catchy sentences that force you to read more to find out what is going on.

She ends her articles in the same short way:

“His name? Donald J. Trump.” is how she ends the same article about the Democratic race.

From reading her articles, I have learned that a short, concise sentence can entice the reader and convince them to keep reading. I often have trouble determining how to write leads and conclusions, and Lerer has showed me a more ambiguous way of starting your article without giving everything away in the lead.

I also noted that the way she selects people to get quotes from are relevant to the story she is writing. For example, she quoted Chairman of the Ohio Democratic Party when writing about caucuses. When I wrote my speech story, I just quoted a random audience member, which provided different insight than quoting someone with a direct connection to the topic. From reading her articles, I have determined that a combination of quoting people connected to the topic and a random person is the most effective way to incorporate quotes.